If you are constantly searching for terms such as ‘sell company’ or ‘sell my business’ on Google, then the first articles will probably recommend digital marketing. You may be a little suspicious, as most of the articles are written by digital marketing companies to promote their own services, but the truth is that they are indeed, correct.
Getting a buyer for your business is not hard with digital marketing. After all, digital marketing allows you to reach a lot of potential buyers in less time and cost. However, you should know how exactly you can leverage the marketing channels to maximize your chances of selling. Here are some things to implement when selling your company with digital marketing:
Newspaper Advertisements
Of course, we are looking for online marketing tips. However, don’t forget that there is a lot of online press these days, and even more at the local level in India.
Choose a newspaper that is mainly focused on business. Online magazines and blogs will also do. Ensure that the advertisements don’t cost you a lot of money and banner advertisements are available.
When advertising, make sure that you don’t give out the name of your business. Saying a company for sale in a specific niche will do. Put your personal phone number and not your business phone, so that those who are not willing to buy your business can’t trace you easily.
Social Media Posts
These days, the social media profile of a company can give out the idea of how successful it is. So, before you even create posts saying that your business is for sale, you should consistently create social media content and interact with your customers.
For the business sale specifically, instead of putting advertisements directly citing your sale, create content that will attract potential buyers. For example, you can share a blog with tips for running a business of your niche. Interested people may contact you and you can take it from there.
Furthermore, if you are willing to research other’s posts and existing queries on social media profiles, you can directly find buyers yourself. For example, you run a restaurant. In a Facebook group, you can see a person asking tips for opening a restaurant. You can contact them and tell them that your food place is for sale.
Business for Sales Platform
When it comes to digital marketing for selling a company, anonymity can be hard to achieve. After all, even a social media post and alert a lot of people, which can give out a negative message.
The answer to that is business for sales platforms. They are websites that allow you to post your business and share as many details as you can. As only potential investors open these sites, not a lot of people will know that you are looking for new buyers for your company.
Furthermore, you can provide all the details that potential buyers will need, including the name, phone, address, and the workings of the company. Even if you don’t find buyers, some of these sites have agents and advisors who can help you find buyers fast.
Make sure you use a website which is discreet, yet popular among the businesspeople. Find a portal with good traffic, and one that is secure. A good example would be Easy Buy Sell India, which is popular in the global community as well, and has local and international investors looking for business takeover India.
